I will sometimes work with brands that I genuinely love and use. I would only promote an item if I have used it and am satisfied with the quality and/or result. In line with the ASA and CMA regulations and guidelines. If I have been gifted a product or service, or have been offered a press discount, I will be open and transparent about that in my content on my blog and on my social media accounts. I will always use the wording ‘Advertisement Feature’ if the content is sponsored.
In some of my content and in my Emma Loves gallery I will sometimes use affiliate links. If you’re not familiar with these, it means that if you purchase something via the link in my post, I will earn a small percentage of commission for influencing that sale. I will always state clearly when an affiliate link has been used by using posting a link to this disclaimer.